Renowned international casting director Mawuko Kuadzi has called for deliberate government investment in Ghana’s film industry to unlock its full potential.
Speaking on Daybreak Hitz on Hitz FM, he noted that while the industry is not at its best, it has the capacity to grow significantly.
According to him, the focus on quality over quantity explains why fewer productions are being made, as creating high-quality content requires time and resources.
He acknowledged the contribution of platforms like Akwaaba Magic, which he said are helping to support and promote the industry.
Drawing comparisons, he stated that the United States built much of its global cultural influence through Hollywood, using films to communicate stories and policies.
He suggested that Ghana could adopt a similar approach by using films to explain key national policies such as the 24-hour economy and LGBTQ issues to the public.
Mawuko Kuadzi further urged the government to make a deliberate effort to fund the film industry, particularly as the country approaches its 70th Independence anniversary, to help project Ghana globally.
While commending the government for the GH₵20 million support pledged in the national budget, he described it as a good starting point but called for increased funding.
He proposed that resources should be channelled into producing and marketing at least one high-quality film capable of competing on the international stage, including at the Oscars.
He also suggested adopting a model similar to fundraising efforts for the World Cup, where stakeholders, including top creatives like Shatta Wale and Stonebwoy, are brought together to support the film industry.
“If we don’t invest properly, we cannot go far,” he stressed, adding that strategic funding will be key to pushing Ghana’s film industry to greater heights.
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