GoldBod Jewellery has unveiled its festive season catalogue, featuring a stunning array of locally crafted pieces perfect for the holidays.
From elegant gold chokers and necklaces, earrings, matching bangles and rings, GoldBod Jewellery is offering customers the opportunity to treat themselves and their loved ones to exquisite jewellery pieces made in Ghana.
A subsidiary of the Ghana Gold Board, GoldBod Jewellery has emerged as a game-changer in redefining value addition within Ghana’s gold industry.
The state-run agency recently announced the restructuring and rebranding of its fully owned Ghanaian jewellery manufacturing company, which was incorporated in 2016. The move aims to provide customers with authentic, high-quality locally crafted jewellery while encouraging the patronage of made-in-Ghana ornaments.
The rebranding and value-addition drive has earned praise from industry players and individuals within the extractive sector.
Chairman of the Ghana Extractive Transparency Initiative, Dr. Steve Manteaw, has described the rebranding of GoldBod’s jewellery arm as a strategic effort to leverage Ghana’s reputation as a leading gold-producing country.
Commenting on the transformation of PMMC’s Jewellery Limited into GoldBod Jewellery Limited, Dr. Manteaw noted on his Facebook page that “value addition is a game changer in this business. It adds value to our minerals, fetches more export revenue, creates jobs, and generates additional tax revenue at both corporate and personal levels.”
Similarly, founding president of Imani Ghana, Franklin Cudjoe, commended GoldBod for adding value to the commodity and urged Ghanaians to purchase and invest in gold, including jewellery.
“Folks, gold has proven to be the safest and most reliable store of value. Why not purchase and invest in gold — yes, including jewellery,” he wrote on social media.
GoldBod Jewellery has also taken a major step toward positioning Ghana as a global jewellery powerhouse with the launch of its new e-commerce platform, jewellery.goldbod.gov.gh.
Addressing the media and stakeholders at the launch, Managing Director of GoldBod Jewellery, Getrude Emefa Donkor, said the initiative marks the beginning of a new era in Ghana’s gold value-addition agenda, ending the longstanding practice of exporting raw gold only to import high-value jewellery.
“Today, we break that cycle. Today, we are changing that story forever,” she declared.
Ms. Donkor explained that the rebranding is aimed at boosting domestic production of high-quality jewellery, reducing Ghana’s reliance on imports while showcasing the country’s rich gold heritage and skilled craftsmanship.
She added that the initiative will provide customers with unique made-in-Ghana pieces while supporting local artisans and strengthening the national economy.
READ ALSO:
