Duty World has officially unveiled its brand identity and strategic direction, positioning itself as a comprehensive digital ecosystem that integrates creative production, technology, and social responsibility under a single platform.
The launch ceremony, held in Accra, brought together key stakeholders from the creative, technology, and business sectors. Attendees included industry professionals, entrepreneurs, partners, and media representatives, all witnessing the company’s bold step toward transforming Africa’s digital and creative landscape.
The unveiling marked the beginning of a new era for Duty World—one committed to bridging the gap between creativity, innovation, and impact by providing a one-stop hub for digital media production, IT solutions, content distribution, and community development.
Mission and Purpose
At the heart of Duty World’s mission is a commitment to fostering a world where creativity, technology, and responsibility thrive in harmony. The company provides an all-encompassing ecosystem that meets diverse digital and creative needs, empowering businesses, entrepreneurs, and creators to connect their potential with global opportunities.
Through Core Media Studios, which houses state-of-the-art facilities, Duty World produces high-quality audio and visual content that powers both culture and commerce. The Duty World Recording Studio offers professional environments for recording, mixing, and mastering, catering to musicians, podcasters, and producers seeking world-class sound quality and production excellence.
Complementing its media division is Techace 360, the organization’s IT innovation arm, delivering advanced technological solutions and digital support across industries. From system development and software support to digital strategy, Techace 360 ensures clients remain ahead in a rapidly evolving digital landscape.
The company also operates Waves Distribution, a platform for distributing promotional materials—including audio, audiobooks, videos, and images—across local and international markets. Additionally, Duty World offers camera rental services and event organization, providing clients and creators with all essential tools for production, execution, and promotion under one ecosystem.
Vision for the Future
Duty World envisions becoming the world’s most trusted and complete digital ecosystem, connecting creators, businesses, and audiences seamlessly across borders. Its long-term goal is to lead a future where technology, media, and creativity evolve together, setting global standards for excellence and social responsibility.
A key component of this vision is the NK-Salem Foundation, the organization’s humanitarian arm, ensuring that Duty World’s growth translates into tangible social impact. The foundation focuses on community development, education, and youth empowerment, ensuring that the company’s innovation benefits society at large.
Management Remarks
At the launch, COO Nana Kwesi Salem described the event as a defining moment for Ghana’s creative and tech industries.
“Duty World is not just a business—it’s a world of duty,” he said. “Our mission is to merge creativity, technology, and purpose to create solutions that serve people, industries, and communities. We want to make Africa a key player in global digital innovation and creative production.”
He emphasized that the brand’s philosophy is rooted in responsibility-driven creativity, asserting that innovation should always carry social purpose.
“We believe that technology and creativity must exist for the benefit of humanity. That’s why we’re not only building studios and platforms but also supporting foundations and initiatives that uplift lives and empower the next generation of thinkers and creators,” he added.
The event concluded with a presentation of Duty World’s key departments—Core Media Studios, Techace 360, Waves Distribution, and Duty World Recording Studio—followed by networking sessions and guided tours of the facility’s modern studios and workspaces.