Government has rolled out a new cultural campaign inviting Ghanaians and friends of the country, both at home and abroad, to set aside every Wednesday to wear Fugu, popularly known as Batakari.
The directive was contained in a statement signed by the Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, on behalf of the government.
According to the statement, the move forms part of broader efforts to safeguard and promote Ghana’s rich cultural heritage while fostering pride in indigenous identity.
The Ministry urged citizens to embrace the attire in its various styles and expressions, encouraging the public to wear Fugu “in all its diverse forms, designs, and expressions, complemented by its distinctive and beautiful accessories.”
Madam Gomashie said the initiative goes beyond fashion and speaks directly to Ghana’s national image and values.
“This initiative is intended to deepen national cultural awareness, affirm our identity, and project Ghana’s heritage with pride to the world,” she noted.
She added that the programme is also expected to support livelihoods within the creative sector and stimulate economic activity.
“Beyond its cultural significance, the initiative is expected to generate far-reaching social and economic benefits, including the empowerment of local weavers, designers, artisans and traders across the value chain, as well as expanded business, employment and commercial opportunities nationwide,” the statement said.
Government expressed hope that the collective adoption of the attire would have a lasting national impact.
“The government hopes that this collective embrace of Fugu will strengthen national unity, stimulate the creative economy, and serve as a powerful symbol of Ghana’s cultural confidence and self-expression,” the Minister stated.
Read the full statement below:
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