Aduana FC CEO, Collins Atta Poku, has stressed the importance for Ghanaian football clubs to actively market both their clubs and players.
Speaking to Luv FM, he highlighted the need to build player capacity and provide relevant media materials to help potential buyers conduct due diligence.
He also urged club officials to avoid seeking personal attention that could compromise the club’s image.
“We can’t be projecting ourselves at the expense of the club,” he said.
“Build capacity into the players. I’m not even bluffing—just a year ago, I was part of the management. If you Googled Aduana FC players, you wouldn’t find current pictures of some, or sometimes none at all.
“When someone goes to the transfer market to evaluate a player, they will try to find videos and pictures. If you don’t make it accessible, it complicates the process. You have to take this seriously,” he added.
Atta Poku also announced an upcoming media interaction at Prempeh College School Park, which will allow social media influencers, bloggers, and journalists to engage with the players.
