The Chief Executive Officer of StarOil Ghana, Kwame Tieku, has taken a swipe at competitors questioning the company’s low pricing strategy, insisting Ghanaians have not forgotten who stood with them when fuel prices soared in 2022.
In a Facebook post that has since sparked debate, Mr. Tieku recalled how StarOil used its then 162 fuel stations to cushion consumers at a time when prices were “racing upwards unbearably,” while what he described as an “inefficient” competitor allegedly priced in line with foreign-owned operators.
“When in 2022 prices were racing upwards unbearably for Ghanaians, we were the ones who used our 162 stations then to keep prices as low as possible, when the ‘other inefficient one’ who should have known better was busy pricing along with the ‘obroni’ ones,” he wrote.
The StarOil boss questioned why the company’s credibility on low pricing is now being challenged, stressing that customer loyalty remains strong.
“Now they come questioning our credibility in low pricing?” he added.
Mr. Tieku further revealed that StarOil recorded its highest daily sales on record over the weekend, attributing the performance to growing unity among customers under the company’s Starsavers loyalty initiative.
“Starsavers are united more than ever before, and we had our highest daily sales on record so far this weekend. We are firmly on course to delivering 90 million litres by the end of the month. Ghanaians have not forgotten,” he said.
His comments come amid renewed competition in the downstream petroleum sector, with oil marketing companies jostling for market share as consumers remain highly sensitive to fuel price movements.
