Hairdressers in some parts of the country have expressed concern over low patronage during the recent festive season, despite a noticeable reduction in the prices of hair products.
In previous years, customers often queued at salons during festive periods, even when the cost of hair products was relatively high. This year, however, the situation has been different, with hairdressers reporting a significant drop in patronage despite lower prices.
For instance, Obaasima hair, which sold for about GH¢45 in 2024, was priced at around GH¢35 in the days leading up to Christmas. Similar reductions were recorded for other hair products. Yet, the long queues typically associated with the festive season were largely absent.
Speaking to Adom News, some hairdressers and customers attributed the low turnout to financial constraints, explaining that although prices have gone down, many people simply do not have the money to spend on hair services.
Madam Kyeremaah, a hairdresser and beautician at Ask Good Salon in Kintampo, said her shop, which recorded heavy patronage in 2024, experienced a sharp decline in customers during the recent festivities.
She noted that the reduced turnout has negatively affected her income and that of other artisans in the beauty industry.
READ ALSO:
- Chelsea part ways with Enzo Maresca with immediate effect
- Let us keep our eyes on the prize; we must win 2028 for Ghana – Bawumia urges NPP members
- TUC, PURC reassure public on electricity tariffs, stress stakeholder dialogue
- NPP cautions presidential hopefuls against factional politics, urges unity
