The National Health Insurance Authority (NHIA) in the Ahafo Region has rolled out a new outreach programme dubbed “Market Storm” as part of efforts to increase active membership and bring health insurance services closer to the public.
The launch, held in Goaso, saw staff of the NHIA, students of the Goaso Nursing College, and other stakeholders march through the streets to engage traders, drivers, and residents on the importance of keeping their NHIS subscriptions active.
Regional Director of the NHIA, Mawuli George, told Adom News that the initiative forms part of a broader strategy to make the scheme more accessible and user-friendly.
He explained that the Authority is sensitising market women, drivers, and other informal workers on how to renew their membership using the short code *929#, eliminating the need to physically visit NHIA offices.
“This initiative allows us to connect directly with the public and also helps us gather first-hand information about the challenges members face. These are issues we need to address urgently to make the scheme more effective,” he said.
The Acting Operations Manager for NHIA in the region, Thomas Asante Krobea Opare, also highlighted that the Ahafo Region currently leads the country in active NHIS coverage—a feat he attributed to the dedication of district directors and field officers.
“Our team is determined to ensure that the number of active subscribers keeps improving significantly. The measures in place are working, and we’re committed to sustaining the momentum,” he assured.
The “Market Storm” campaign underscores the NHIA’s goal of expanding health insurance coverage through innovation and community engagement, ensuring that more Ghanaians can conveniently access affordable healthcare.
Source: Sammy Asare
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